Service Design. Excuse me… what?

Article and illustrations...

“Service” and “Design” are both words with a long history of misunderstandings. This article aims to clarify that when we talk about design, we are not talking about visuals. And when we talk about services, well, it isn’t just about services.

Service Designers research, design, prototype and implement experiences and the mechanics in business to create these experiences.

In the front-stage, we design products and services for meaningful customer experiences. In the back-stage, we design processes, rituals and training to create outstanding employee engagement, cultural change and optimized tools.

Source: Read full article here...

https://medium.com/die-krieger-des-lichts/service-design-excuse-me-what-b0efe1ef228a

Source: Read full article here...
 https://medium.com/die-krieger-des-lichts/service-design-excuse-me-what-b0efe1ef228a