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What is Business Design & Strategy?

What is Business Design? Explained by IDEO

Business Design is an emerging commercial discipline. The best definition of business design that I have seen comes from IDEO, the company that first introduced me to the concept: “Business designers take juicy, creative, human-centered innovation and make it succeed out there in the real world. We [IDEO] use strategy, analysis, and financial modeling as generative design tools, and help organizations turn their biggest, wildest ideas into businesses with long-term viability.”

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Source: Read full article here... http://davidjohnkaye.com/what-is-business-design/

Enterprise UX is everybody’s business in your organization

Updated: Aug 14, 2020

Illustrations from article, plus my own models and illustrations for Agile Business Design


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Source: Read full article...


Service Design. Excuse me… what?

Article and illustrations...

“Service” and “Design” are both words with a long history of misunderstandings. This article aims to clarify that when we talk about design, we are not talking about visuals. And when we talk about services, well, it isn’t just about services.
Service Designers research, design, prototype and implement experiences and the mechanics in business to create these experiences.

In the front-stage, we design products and services for meaningful customer experiences. In the back-stage, we design processes, rituals and training to create outstanding employee engagement, cultural change and optimized tools.


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Read Service Design Thinking article!
Agile Service Design Thinking, CX Frontstage & UX Backstage
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